It’s all about branding and making money so Lavar Ball CEO of Big Baller Brand is reportedly charging media outlets $3,500 to film LaMelo Ball and the SPIRE Institute.

Read on to get the details from Big Baller Brand boss Lonzo Ball…

CelebNSports247.com reports that Big Baller Brand dad Lavar Ball is making sure his son LaMelo Ball is raking in the money during the SPIRE Institute tournament this weekend.

According to Adam Zagoria, Ball will be playing with SPIRE in the “Big Baller Beatdown” at Marshall County high school that is located in Benton, Ky.

The tournament’s media guide said:

All games are free to film except for the Spire Institute games. To film either of the 2 Spire Institute games, you will have to present $3,500 at the gate as per rules of the Big Baller Brand media credential.

Lavar is making sure to create multiple revenue streams around LaMelo Ball and his association with the Big Baller Brand including Big Baller sneakers and other gear and the Facebook show “Ball in the Family.”

Forbes reports:

The family was paid “millions” for their Facebook show “Ball in the Family,” and, most recently, lives streams of SPIRE games.

The Ball Sports Group in November entered into a partnership with FloSports Inc. to live stream five SPIRE games featuring LaMelo, beginning with one on Tuesday at Brush High School in Ohio. FloSports Inc. agreed to pay $5,000 per game, according to the contract which was signed by Foster.

Take a look at the Media Guide reference below:

Hate the Ball family or love them, they clearly know how profitable their entire family has become.