Drake + LeBron James Launching Canadian Sports-Media Brand

Drake + LeBron James Launching Canadian Sports-Media Brand

According to reports Drake and Los Angeles Lakers LeBron James, a Toronto Raptors mega-fan, are getting into the sports-media business.

Basically, Drake is getting major assist from NBA superstar LeBron James. Read on…

CelebNMusic247.com reports Uninterrupted, the athlete-empowerment brand and media company founded by James and his longtime business partner Maverick Carter, is launching in Canada in partnership with Drake.

This will be a first international expansion for LeBron and Maverick Carter by teaming up with rap superstar Drake for Canadian sports-media business, Uninterrupted.

Uninterrupted launched in the U.S. in 2015 with backing from Warner Bros. and Turner.

LeBron James said in a statement:

Expanding into Canada with some incredible partners puts Uninterrupted on a global scale and creates new opportunities for even more athletes and fans to be a part of what we’re building.

Drake commented:

Uninterrupted has been an incredible platform for athletes to tell their stories and connect with fans. I’m honored to partner with LeBron to bring Uninterrupted to Canada, a country that continuously supports innovation and creativity.

Uninterrupted Canada will produce “athlete-driven” content, events and merchandise, like the U.S. version. The Canadian sports media brand is also is collaborating with Shopify Studios to develop content that will spotlight athletes and entrepreneurship.

Adel “Future the Prince” Nur, Drake’s business partner:

Drake understood the power of what LeBron and Maverick are building and the potential to do something special in Canada where there are really understanding and love for our athletes.

Variety reports:

As part of Uninterrupted Canada’s content slate, the company has signed an exclusive first-look deal with Toronto Raptors star Serge Ibaka, which will include a fashion project. Uninterrupted Canada also is producing a motivational series with pitcher Marcus Stroman, formerly with the Toronto Blue Jays and now with the New York Mets, focusing on shorter-than-average athletes titled “Height Doesn’t Measure Heart.” Uninterrupted Canada will also distribute content from Uninterrupted‘s U.S.

Uninterrupted Canada will be led by CEO Scott Moore and chief content officer Vinay Virmani. Moore comes to Uninterrupted Canada most recently from Rogers Media, where he spent the last eight years as president of Sportsnet. He will lead business operations and development as well as brand partnerships for the company in Canada. Virmani, who will lead Uninterrupted Canada’s creative operation and content development, has a background as a film producer, director, actor, and sports fan.

Uninterrupted raised $15.8 million in 2015 from WarnerMedia’s Warner Bros. Entertainment and Turner Sports.

About the author


Omar, 34, hails from Los Angeles. He is a graduate of the University of Northridge. Omar has been in entertainment for 12 years working in production and writing. Omar who goes by Ocho and keeps you in the know about hip hop, Movies, Reality TV and Sports.