The Return of Beast Mode Apparel SPIKES In Seattle!
This week Marshawn Lynch cited “unfinished business” as the reason he wanted to rejoin the Seattle Seahawks. And that was all it took for Seattle to start buying up Beast Mode Apparel. Read on…
CelebNSports247.com reports that sales of Marshawn Lynch’s Beast Mode Apparel spikes after the announcement of his return to the Seahawks.
Fans of Marshawn Lynch have been buying out Lynch’s Beast Mode Apparel which includes new gear commemorating his Seahawks comeback.
Sales of his apparel have increased tremendously since the running back re-signed with the team Monday night. According to Mitch Grossbach, the head of operations and finance for Lynch’s Beast Mode business, Beastmodeonline.com had generated around $150,000 in sales from when his return became official to midday Friday.
Grossbach estimated that December sales will end up five to seven times greater than what the website averaged in the months leading up to Lynch’s return.
Grossbach told ESPN.com:
Obviously, we knew a little ahead of time that there might be this possibility of Marshawn returning, so we have a team that began thinking about what can we put on sale assuming he gets confirmed to play. And we designed a couple of styles.
The new gear includes hooded sweatshirts, T-shirts and long-sleeve tees that read either “back in action” — which have sold out — or “unfinished business.” Lynch’s agent, Doug Hendrickson, texted Grossbach the moment Lynch signed his deal.
Grossbach said:
My phone started to blow up and I stepped out to check it. I saw that we had, within the first half an hour, we had thousands of sessions and we were selling at a rate of a couple of thousand dollars in sales every few minutes. So the site had just gone crazy and spiked. I can see it exactly. This was on Dec. 23 at around 9 p.m. We had hit around $20,000 in sales within the first hour of it being announced.
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